Base 54

We created the naming and branding for the gym chain, Base 54, a space with the best international training but with a local flair.

Industry: Sports

Year: 2018

base 54

To develop its identity, we worked hand in hand with the founders, not only to understand their vision, but also to boost it with a solid, future-oriented and scalable identity.


As early as the first year, the space has already exceeded the expectations in terms of number of members and value. Moreover, more than 9,500 sessions and 1,000 consults were received through the website.

Next project


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