A SWEET EXPERIENCE IN LUCCIANO’S WORLD.

The most important part of the project was understanding the brand’s essence, its tone and esthetics. Defining the right visual references were fundamental for the project’s success. We needed to create an attractive and tempting UI design that could transmit the brand’s playful and fun spirit, and we did so by adding animations and microinteractions. We also customized a CMS that allowed the upload of products, shops and news to the site. All this had to be also adapted to different languages, since the site is available in English, Spanish, Italian, Japanese and Chinese.