Tío Luchín

We re-designed the brand, communication strategy, brand tone of voice, packaging, identity pieces, corporate video and website.

Industry: Food and Beverage

Year: 2016

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Case

The brand should break all molds of traditional catering services, communicating the spirit of its live cooking with a fancy touch. For said purpose, we re-established attributes, strengthening those that would boost its identity.

Results

A few weeks after launching its new identity, Corona Peru hired Tío Luchín to cater their “Corona Sunsets”. Moreover, the brand was positioned as one of the leader premium catering companies in Peru, which allowed the opening of new stores in different shopping centers.


Next project

Gestión Compartida

We made the script, storyboard, animation, voice-over and editing of the presentation video of the new business units of Gestión Compartida, a leading outsourcing and technology company of Grupo Clarín.

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