Quiena

We re-defined the third version of Quiena app, the first Argentine platform that allows making investments in USA stock exchange market without minimum amounts.

Industry: Banking and fintech

Year: 2019

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Case

By means of a complex research, we defined the users’ journey, and prioritized the features to finally validate, in three stages, Quiena’s new user interface and user experience (UI/UX).

Results

The response of the users that join Quiena since the beginning was very positive: they found the new interface to be friendlier and simpler.


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We created the naming and branding for the gym chain, Base 54, a space with the best international training but with a local flair.

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