PlayUp

We re-designed the brand, identity, graphic pieces and website for one of the most innovative 360 BTL agencies in Argentina.

Industry: Professional Services

Year: 2018

PlayUp
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Case

After months of work, we discovered that what makes PlayUp unique is precisely its essence. We created a playful identity supported by the three pillars that define it.

Results

The strategic re-branding was highly accepted by internal and external stakeholders, generating higher value, which, in turn, translated into larger business agreements.


Next project

Tupuy

We developed the new positioning strategy of Tupuy, the audio-guides app, which won several prizes such as “Startup Peru”.

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