We re-designed the user interface and user experience (UI/UX) of the website of the Instituto Cardiovascular de Buenos Aires (Buenos Aires Cardiovascular Institute). This project included the reorganization of a large amount of data (more than 500 pages), and the differentiation of targets according to type of user and age group.
We defined a structured data architecture according to the needs of each type of user (patients, professionals and institutions) to then articulate it with the different sections and sub-sections.
A friendlier navigation, a tidier structure and a simple design were the key to increase more than 30% the number of weekly users, and 29% the sessions, until reaching 11,000 weekly.
We re-designed the user interface (UI) and user experience (UX) of the institutional website, and we created a full backoffice to manage all sections of Gilera motorbikes’ site.