Branding, tagline, website, platform, packaging, editorial, social media, Google Ads, and actions at points of sale are only some of the things we did within the scope of the integral action plan that we proposed to Genrod.

Industry: Manufacture and Industry

Year: 2019


In order to achieve a better brand positioning and an escalation to different action areas, we created a strong identity —that shows a clear evolution from the previous brand— based on the different types of clients and needs.


With the new website, we achieved 700% more downloads compared to the same period the previous year.

Next project


We re-designed the user interface and user experience (UI/UX) of the website of the Instituto Cardiovascular de Buenos Aires (Buenos Aires Cardiovascular Institute). This project included the reorganization of a large amount of data (more than 500 pages), and the differentiation of targets according to type of user and age group.

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