A3

We updated the naming, brand, archigraphy and website of one of the most important co-working workspaces in Argentina.

Industry: Real Estate

Year: 2017

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Case

We simplified the brand going from “Area Tres” to “A3”, which, among other things, made the pronunciation easier for English-speakers, and improved brand awareness and implementation. This new identity is now reflected in the offices, website and social media.

Results

We achieved a 287% increase of visits (December 2016 vs December 2017). Today, almost all workspaces are taken.


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